top of page
Writer's picturemaria ramos

Exclusive Interview with Crickett Enos of Chakrawax: Unveiling the Secrets to Success in the Beauty Industry


CLICK HER FOR A FREE BRAZILIAN HARD WAX DEMO WITH CRICKETT





Crickett Enos, the founder of Chakrawax, is a name that resonates deeply within the beauty industry. With her expertise in waxing and a passion for empowering beauty professionals, she has become a respected educator and mentor. In this exclusive interview, Crickett shares her journey, insights, and valuable advice for beauty professionals looking to thrive in this dynamic field.


1. From Hi-Tech to Beauty: Crickett’s Inspiring Journey

Q: What inspired you to dive into the beauty world?

Crickett’s journey into the beauty industry began with an unexpected turn of events. After being laid off from her hi-tech job in 2000, she decided to follow her long-held interest in makeup. "I had always been interested in the beauty industry, makeup in particular, so I decided to become a makeup artist," Crickett shares. After taking numerous classes, she began working in bridal makeup and independent films.

Her cousin, a Hollywood makeup artist, suggested she pursue an Esthetics license, a common path for many makeup artists. This advice led Crickett back to school, where she trained to become an Esthetician. "From there, it was a hop, skip, and a jump to becoming a waxing expert and educator," she says. Waxing quickly became her passion, ticking all the boxes she was looking for in a career: quick results, immediate client satisfaction, and a unique challenge that she thrived on.


2. Crickett’s Approach to Pricing: It’s All About Value

Q: How should beauty professionals determine their pricing?

Pricing is often a daunting task for beauty professionals, but Crickett’s approach is refreshingly straightforward. "It really comes down to value—your personal value of yourself," she emphasizes. For her, pricing isn't about experience or competition but about how much you believe you're worth. "If you think you are worth it, everyone else will. It's a mindset."

Crickett advises against pricing based on competition or cost, which she considers outdated methods. Instead, she believes in setting prices that reflect the value of the service and the experience provided to the client. "The truth is, the higher you price your services, the higher your perceived value will be," she explains, highlighting the importance of confidence in your pricing decisions.


3. Crafting Irresistible Service Packages

Q: What’s the secret to creating irresistible service packages?

When it comes to creating service packages, Crickett encourages beauty professionals to think creatively and cater to their most loyal clients. "Think about your customer base, or at least your VIPs. Create something exclusive just for them," she suggests. This could include their favorite services paired with home care products, or even a few of your personal favorite items that have nothing to do with skincare.

For Crickett, the key to a successful package is in the thought and effort behind it, not necessarily in offering a discount. "Value doesn't necessarily mean a discount or cheap. It means that you've put thought and effort into crafting something that speaks to your client's soul," she explains. This personalized approach makes clients feel pampered and valued, which is the true essence of a great service package.


4. Strategies for Attracting New Clients

Q: What are your top strategies for attracting new clients?

Crickett has tried it all when it comes to client acquisition—paid advertising, social media, local events, and more. However, she finds that word-of-mouth remains the most effective method. "Growing your business doesn't always mean you need to attract new clients," she notes, suggesting that beauty professionals start with their existing clients first.

Crickett advises professionals to actively promote the services and products they want to sell more of, as clients often aren’t aware of everything on the menu. "When someone books a basic facial, suggest an upgrade to a more advanced facial with more anti-aging superpowers," she recommends.

For those starting from scratch, she suggests offering complimentary services to friends, family, and local service providers to generate referrals. "There are so many things you can do. You just have to do it!" Crickett encourages.


5. Keeping Clients Coming Back for More

Q: How do you keep clients coming back for more?

For Crickett, client retention boils down to exceptional customer service. "Respect is the biggest gift that you can give to anyone," she says. She emphasizes the importance of respecting clients' time and consistently providing a welcoming, professional environment. "Make sure you're overflowing with joy every time you see them. That will keep them coming back again and again."

Her meticulous preparation, such as arriving early to ensure everything is set up for her first appointment, demonstrates her commitment to providing the best possible experience for her clients. This level of care and professionalism is what sets her apart and keeps her clients loyal.


6. Major Do’s and Don’ts in the Beauty Industry

Q: What are some major do's and don'ts you've learned in your career?

Crickett has learned many lessons throughout her career, but one of the most important is to take responsibility when things go wrong. "If something goes wrong, or you've made a mistake, take responsibility for it, and do your best to reconcile it," she advises.

She also stresses the importance of being true to yourself and charging what you're worth from the start. "It's harder to raise prices than it is to charge what you're worth. Charge what you're worth from the start," she suggests. Finally, Crickett reminds beauty professionals that it's not their job to determine what clients can afford. "If they value you and what you have to offer, they will gladly pay the price."


7. The 10-Minute Wax Trend: Crickett’s Take

Q: What’s your take on the 10-minute wax trend?

The 10-minute wax trend has gained popularity, but Crickett has reservations about it. "Fast doesn't mean better, it just means fast," she states. While it’s possible to achieve great results in a short amount of time, she believes that quality can sometimes be compromised.

Crickett books 30-minute time slots for Brazilians, allowing ample time for client preparation, skin analysis, waxing, retail recommendations, and re-booking. For her, this approach not only ensures a better experience for the client but also reduces the physical toll on the esthetician. "Personally, I would rather do 2 for the same or more and save the wear and tear on the body," she explains.


8. Preparing for the Busy Holiday Season

Q: How can we get ready for the busy Halloween and holiday season?

Fall and the holiday season are among the busiest times of the year, and Crickett advises beauty professionals to start preparing early. "Start thinking now about what holiday services or specials you want to offer," she suggests. From crafting seasonal emails to stocking up on specialty products, early preparation is key to making the most of this bustling time.

Crickett also recommends planning a holiday event for VIP clients, complete with special offers, treats, and entertainment. This not only drives sales but also strengthens relationships with your most loyal clients.


9. Words of Wisdom: What Crickett Wishes She Had Known

Q: Looking back, what do you wish you had known when you started?

Reflecting on her journey, Crickett shares a profound insight: "We all end up where we were meant to be, and the journey we decide to take is meant to teach us those things we most need to learn." She wishes she had known that life is all about change and that nothing ever stays the same. Her advice to those just starting out? Embrace change and growth, and trust that the right clients will follow you on your journey.

Crickett Enos’ wisdom and experience are invaluable for anyone in the beauty industry. Her journey from hi-tech to beauty, her approach to pricing and client care, and her insights on trends and business growth offer a roadmap for success. Whether you’re just starting out or looking to elevate your business, Crickett’s advice is a powerful reminder that confidence, value, and exceptional service are the keys to a thriving career in beauty.

16 views0 comments

Recent Posts

See All

Comments


bottom of page