As a new esthetician entering your first year in business, you may be eager to capitalize on Black Friday, but you might feel uncertain about how to create an enticing offer. Structuring your offer effectively is crucial for maximizing appeal and profitability. In this blog, we’ll refine your Black Friday strategy by creating tiered offers that cater to various client segments.
Creating Tiers in Your Offer
Designing three distinct pricing tiers will help you appeal to a wider range of clients:
1. Basic Offer
Target Clients: Those who may be hesitant to spend.Example: “First-Time Facial for $75 (normally $100)” for new clients.Rationale: This offer attracts clients looking for a budget-friendly option, easing them into your services.
2. Mid-Tier Offer
Target Clients: Those willing to spend a little more for added value.Example: “Purchase a Series of 3 Facials for $225 (save $75) + a Free Sample Product.”Rationale: This option offers savings and encourages clients to commit to multiple treatments.
3. VIP Offer
Target Clients: Your loyal clients who may be willing to invest more.Example: “VIP Package: 6 Treatments for $400 + a $100 Gift Card for Future Services.”Rationale: This high-value offer incentivizes loyal customers to spend more while providing them with perks for future visits.
Adding Urgency
Create Scarcity
Limit the number of packages available to encourage quick decisions.Example: “Only 10 VIP Packages Available!”
Time Constraints
Establish a specific timeframe for your offer to motivate clients to act quickly.Example: “Offer Valid for 24 Hours Only—Black Friday Only!”
Marketing Materials to Prepare
Create Visuals for Each Tier
Use visuals to clearly represent each offer and its benefits. Different colors or designs for each tier can enhance clarity.
Action Step: Develop social media graphics that display the tiers visually, making it easy for clients to understand.
Countdown Timers
Incorporate countdown timers in your email blasts or social media to create urgency.
Action Step: Use platforms like Countdown Timer to add urgency to your marketing materials.
Action Steps for Implementation
Develop Your Offers: Finalize the details of your basic, mid-tier, and VIP offers.
Create Marketing Materials: Design social media graphics and countdown timers.
Draft Your Email Campaign: Prepare an email announcement to go out before and during Black Friday.
Example Email Announcement
Subject: 🌟 Don’t Miss Our Black Friday Offers! 🌟
Dear [Client’s Name],
We’re excited to announce our exclusive Black Friday offers just for you! Whether you’re a first-time client or a loyal friend, we have something special to make your skin glow.
✨ Basic Offer: First-Time Facial for $75 (normally $100)✨ Mid-Tier Offer: Series of 3 Facials for $225 (save $75) + a Free Sample Product✨ VIP Offer: 6 Treatments for $400 + a $100 Gift Card for Future Services (Only 10 Available!)
⏳ Hurry! These offers are available for 24 hours only—Black Friday only!
Book your appointment now and treat yourself to the pampering you deserve!
Best,[Your Name][Your Business Name][Your Contact Information]
Example Social Media Post
🎉 Black Friday Alert! 🎉
We're rolling out our exclusive offers for one day only! 🎁 Whether you’re new to our salon or a loyal client, there's something for everyone:
👉 First-Time Facial for $75! (normally $100)👉 Series of 3 Facials for $225 + Free Sample Product!👉 VIP Package: 6 Treatments for $400 + $100 Gift Card! (Only 10 available!)
⏰ This deal is valid for 24 hours only! Don’t miss out! Book your spot today! 📅💖
Content Calendar for Black Friday Promotions
Date | Task |
October 15 | Finalize Black Friday offers |
October 20 | Create graphics for social media |
October 25 | Draft email announcement |
October 30 | Schedule social media posts |
November 1 | Send teaser post about upcoming offers |
November 5 | Send out email announcement |
November 10 | Post countdown timer on social media |
November 20 | Share client testimonials to build excitement |
November 25 | Final reminders on social media |
November 29 | Last chance reminders and urgency posts |
Notes:
October 15: Focus on refining your offers, ensuring they are appealing and profitable.
October 20: Create visually appealing graphics that represent each tier of your offer.
October 30: Schedule your social media posts for consistent messaging leading up to Black Friday.
November 1: Start building anticipation with a teaser post about your upcoming Black Friday offers.
November 20: Sharing testimonials can help potential clients feel more confident in booking your services.
Dos and Don'ts
Dos
DO: Include a high-end offer with exclusive perks to encourage clients to spend more.
DO: Promote your offers through multiple channels—email, social media, and in-store.
DO: Engage with clients and respond to inquiries promptly.
Don'ts
DON'T: Forget to calculate your costs. Ensure every deal remains profitable after discounts.
DON'T: Overlook your brand’s voice and aesthetic; keep your promotions aligned with your overall branding.
DON'T: Neglect to follow up with clients after Black Friday to encourage repeat bookings.
By strategically structuring your Black Friday offers and marketing them effectively, you can make a significant impact in your first year of business. Embrace the excitement of the holiday season, and watch your client base grow!
Need Help Identifying Your Target Audience? Check out our Esthetician Handbook, which includes a step-by-step workbook for identifying your ideal clients and scripts for client communication.https://www.themoneymakingesti.com/product-page/the-esthetician-s-handbook
Comments